Publish from the same workspace
Keep brands, connected accounts, content, platform options, and durable publishing status together.
Post performance
Understand what your published contentactually did.
Postqued is a social media analytics web app for reviewing supported post and account performance beside the calendar, workspace, and publishing history that produced it.
Direct answer
What is social media analytics?
Social media analytics is the process of collecting and interpreting account and post performance data. Teams use it to understand distribution, engagement, audience response, publishing outcomes, and which content patterns are worth repeating. It is different from social listening, competitor tracking, and ad reporting.
Metric examples
What can social media analytics tell you?
Common metrics answer different questions. Availability and definitions vary by social network, so compare like with like and verify the fields returned for each connected account.
| Metric | Question it answers | Practical use |
|---|---|---|
| Views or impressions | How often was the content displayed or watched? | Compare distribution across posts and formats. |
| Likes and reactions | Did the post earn a lightweight response? | Spot topics and creative that attract initial interest. |
| Comments | Did the post start a conversation? | Identify posts that deserve follow-up or qualitative review. |
| Shares | Was the content useful enough to pass along? | Find practical, entertaining, or identity-driven content. |
| Engagement | How much visible interaction did the post receive? | Compare response while accounting for platform definitions. |
Verified coverage
Five analytics networks, stated plainly.
Coverage reflects the analytics routes currently available in Postqued, not the larger publishing list.
| Network | Current analytics coverage | Status |
|---|---|---|
| TikTok | Account posts and paginated video metrics | Live |
| Connected-account post performance | Live | |
| Connected-account post performance | Live | |
| Threads | Connected-account post performance | Live |
| YouTube | Connected-account post performance | Live |
Connected workflow
Performance stays attached to the publishing work.
Sync supported metrics
Review post performance for supported accounts instead of detaching results from the campaign calendar.
Let agents inspect results
Compatible agents can retrieve supported analytics through MCP within the same scoped permissions.
Product boundary
Analytics, not listening.
Use Postqued to understand your connected posts and accounts. Choose a separate specialist product if your buying requirement is brand listening, competitor benchmarks, advertising reports, or forecasting.
Social media analytics FAQ
What is social media analytics?
Social media analytics is the process of collecting and interpreting performance data from social accounts and posts. Teams use it to understand distribution, engagement, audience response, publishing outcomes, and which content patterns are worth repeating.
What social media analytics does Postqued provide?
Postqued retrieves post-level and connected-account performance data for TikTok, Facebook, Instagram, Threads, and YouTube. TikTok also supports paginated video-level metric retrieval.
Does Postqued analytics cover all 10 publishing networks?
No. Postqued publishes across 10 networks, while its current analytics coverage is TikTok, Facebook, Instagram, Threads, and YouTube.
Can an AI agent read Postqued analytics?
Yes. Compatible agents can retrieve supported account-post analytics and TikTok video metrics through Postqued's remote MCP server, subject to organization and workspace permissions.
Does Postqued provide a social media analytics API?
Yes. Authorized applications can retrieve supported analytics through Postqued REST API v2, and compatible AI agents can use the analytics actions exposed through the remote MCP server. Network coverage and available metrics still vary by provider.
What is a simple social media analytics example?
A team can compare views, likes, comments, shares, or engagement across several published posts, identify the format that produced the strongest response, and use that evidence when planning the next campaign. Exact metrics and definitions vary by network.
Does Postqued provide social listening or competitor tracking?
No. Postqued analytics is designed for performance of your connected accounts and published posts. It does not provide social listening, competitor tracking, ad reporting, or trend forecasting.